Corporate Policies To-Do List Suggestions
Question: On a “to-do” list for good corporate policies, what should we be doing?
Answer: First, preserve the at-will relationship. Avoid promises about job security. Second, regularly review (more…)
Product Positioning Made Easy!
The Positioning of your product or service is critical to how your customer thinks about it in relation to your competitor’s products. This Positioning captures all the elements of what you offer in your product and describes its Points of Difference. A Positioning Statement for your product is the foundation that governs everything you do in your Marketing effort, from the packaging to the advertising and publicity. Every element should work to reinforce how the product achieves the points outlined in your Positioning Statement.
A basic Positioning Statement for “Your Product” is as follows: (more…)
10 Deadly Business Traps
- Getting wedded to an idea and sticking with it too long. Do not marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success.
- No marketing plan. A marketing plan creates (more…)
