How to Protect My Business’s Common Name

Question: My business has a fairly common name, A-1 Lawn Care. How do I protect my name from being used by others?

Answer: You should pick your name after having your counsel conduct a full name search (which should include not just the Secretary of State’s office, but a common law and federal search) to make sure it is available. (more…)

How to Increase Sales In a Slow Economy

Most business owners are not equally qualified in every facet of their business. That is why we hire specialists to round out our organization’s team. However, today you find yourself with shrinking sales and you just can not find the cash to pay a new sales person. It’s time to create sales yourself. Here are a few ideas’ that helped me when I was in your position.

• Designate the first hour of each working day to be spent on personal selling. Thank customers for their recent order. Start with the most recent and work backwards.
• Listen to your customers and be willing to adapt your product and service to their needs.

(more…)