The Path to Direct Mail Success

Target your mailing. Whether you purchase mailing lists or create lists of your own, the more you zero in on your ideal customer, the better your results.

Write right. No matter how many words you use in your mail piece, make sure the copy is compelling and correct.

Clearly outline the benefits to your reader. Remember to include the features and benefits of your services or products.

Create compelling headlines. A headline is the first item to capture attention – be sure it succinctly sums up your point or offer.

Include a call to action. Consider what you want the customer to do, and then be sure to ask them to do it. Ask your reader to use a coupon for a discount, pick up the phone, or visit your website and enter a discount code.

Use memorable clean design. Clean, simple design that helps you get your point across will be more useful than design that obscures your message.

Proofread! You spend a lot of thought and time on your mailings. Spend a little more time and be sure all of the information is correct.

Keep your database up-to-date. Using in-house lists? Make sure they are kept current. Do not waste money mailing to bad addresses. Update or delete bad addresses after each mailing.

Be prepared to follow-up. Follow-up with another direct mail piece that offers an increased benefit, a phone call, an informational mailing, or any other necessary marketing actions.