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Executive Associate:
Ervin Hall / Profection Advisors LLC
Location:
Doylestown, PA
Areas of Specification:
- Marketing / classic, gorilla
- Sales Development / Sales management processes
- Sales Promotion / Employee Incentive programs / National consumer sweepstakes
- Business Planning / 5 year Strategic plans
- Sales incentive design
- Direct Mail – program development and execution
- Call Center management / process improvement
- Pricing
Industries Served:
- Financial Services (Citicorp, Wells Fargo, Advanta, JP Morgan Chase)
- Consumer banking / Deposit services, consumer credit.
- Mortgage lending marketing.
- Home Equity acquisition / activation.
- Food service / restaurant (Gino’s, Rustler Steak House, Kentucky Fried Chicken)
- Technology – web based applicant interview program (Trend Integration)
Management Experience:
- Managed and developed a number of marketing departments with 4 VP’s reporting and total staff of 25.
- Led development team for Citicorp to enable ATM’s to cash checks.
- Developed and published commercial subscription Realtor training newsletter (Closing Thoughts) while working for Norwest Mortgage.
- Developed training program for JP Morgan Chase – retail mortgage business.
- Managed the Six Sigma project program for JP Morgan division.
- National Sales Manager for wholesale mortgage division of Advanta Mortgage – led business turn-around. (3 years)
- Functioned as the Human Resources Director of Advanta Mortgage for three years – established automated time-off tracking and employee recognition program.
- Developed national roll-out planning matrix for national expansion of Rustler Steak House Restaurants.
- Provided the direction leading to the development of the “We Do Chicken Right” advertising campaign for Kentucky Fried Chicken.
- Helped to establish and served as the first President of the Norwest Housing Foundation.
- Functioned as the COO of a start up technical firm, with a proprietary on-line candidate interview process/system.
- Developed and implemented a number of national sales promotions and sweepstakes promotions: Pick of the Pro’s, Learn and Earn, T-Bone week
- Education and Professional Licenses:
- Bachelor of Science / Business Administration/Marketing – Villanova University
- Six Sigma Green Belt training