Product Positioning Made Easy!
The Positioning of your product or service is critical to how your customer thinks about it in relation to your competitor’s products. This Positioning captures all the elements of what you offer in your product and describes its Points of Difference. A Positioning Statement for your product is the foundation that governs everything you do in your Marketing effort, from the packaging to the advertising and publicity. Every element should work to reinforce how the product achieves the points outlined in your Positioning Statement.
A basic Positioning Statement for “Your Product” is as follows: (more…)
9 Creative Sales Promotions and the Plan for Success
Sales Promotion should be a process for profitably generating additional traffic to a business resulting in additional revenue. It takes a lot of planning and foresight to plan a successful sales promotion for any business. To offer a sale or a rate reduction without (more…)
